Annie Pilon says, “If you want to use Instagram to promote your business, you first need to consider what types of posts are likely to appeal to your audience. Luckily, there’s no shortage of content you can try out on Instagram. Take a look at some of the most popular post types, with examples from top brands in the list below.

Instagram Post Ideas

Styled Product Photos

Instagram is all about creative and unique visuals. So when you share product photos, you’ll want to make sure you style them in a way that’s visually interesting, like this post announcing a new collection from Vans.

Unique Product Uses

You can also show off interesting ways to use your products, and even share some cool ideas from your customers. Letterfolk, a small business that sells customizable letter signs, does this often”.

20 Great Instagram Post Ideas to Promote Your Small Business

Small Business Trends

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