Lindsay Kolowich says, “Your data is only as good as your ability to understand and communicate it. Effective marketers aren’t only able to understand and analyze the numbers, but also to effecticely communicate the story behind those numbers.

The best way to tell a story with your data is by visualizing it using a chart or graph. Visualizing your data helps you uncover patterns, correlations, and outliers, communicate insights to your boss, your team, or your company, and make smart, data-backed decisions.

Designing charts and graphs may seem intimidating — especially to folks who aren’t designers by trade. But the good news is, you don’t need a PhD in statistics to crack the data visualization code. We’ve created a new guide to help you: An Introduction to Data Visualization: How to Design Compelling Charts & Graphs That Are Easy to Understand.

This guide will walk through:

  • What data visualization is and why it’s important;
  • When to use the different data types, data relationships, and chart types;
  • How to visualize your data effectively”.

An Introduction to Data Visualization: How to Create Compelling Charts & Graphs

HubSpot

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