‘Does Your Marketing Team Have These 9 All-Star Qualities?’ – Entrepreneur
Jayson Demers says, “Like basketball, construction and Marvel superheroes, marketing demonstrates its best results when people work together as a team. Your marketing team doesn’t have to be big — it might be just you and a freelancer or two, or it might be an entire department with dozens of people — but everyone does have to work solidly together to bring the best possible results.
Though there’s always some degree of variance for teams in different industries and companies with different needs, there are nine primary qualities that make a team exceptionally effective.
Does your team display these nine “all-star” qualities?
1. Specialization
Online marketing has evolved to become an incredibly diverse world. There are hundreds of different strategies and tactics you could be using, from writing content to ads you post to partners you deal with, for mutual gains in reputation and awareness.
Accordingly, the best teams are ones that comprise unique specialists, all of whom qualify as experts in their fields, rather than generalists who are passably good at a wider variety tasks. This way, you can increase your effectiveness in each area, excelling in individual segments rather than merely getting by overall”.
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