‘The 6 Sweetest Facebook Advertising Features Right Now’ – Convince & Convert
Andrew Foxwell says, “With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” Here’s the annoying truth: The answer is always changing, and even more annoyingly, the answer depends on whom you’re asking.
For example, “totally crushing it” means different things to different people. For direct-response advertisers and e-commerce business owners, it’s likely whatever tactic drives the most high-quality conversions, clicks, engagements, and ultimately, sales. Furthermore, Facebook has dozens of ad unit types and audience combinations, so drilling down to “one thing” that suits all advertisers is nearly impossible.
Running effective campaigns will continue to be challenging and competitive for Facebook and Instagram advertisers, both in ad cost and inventory, and it’s very clear that marketers must iterate and innovate at a rapid scale. It’s important to remember that Facebook truly wants its advertisers to succeed, though, because the company’s recurring annual revenue depends on robust advertising. As a result, the company routinely tries (sometimes successfully, sometimes unsuccessfully) to provide a glimpse into the new ad units they want advertisers to run, the creative assets they want marketers to focus on, and the strategies they encourage folks to try”.
Comments are closed.
