Miriam Ellis says, “Google’s widely publicized concept of micro-moments has been questioned by some local SEOs for its possible oversimplification of consumer behavior. Nevertheless, I think it serves as a good, basic model for understanding how a variety of human needs (I want to do, know, buy something, or go somewhere) leads people onto the web. When a local business manages to become a visible solution to any of these needs, the rewards can include:

  • Online traffic
  • In-store traffic
  • Transactions
  • Reviews/testimonials
  • Clicks-for-directions
  • Clicks-to-call
  • Clicks-to-website
  • Social sharing”.

The Best Types of Content for Local Businesses: Building Geo-Topical Authority

MOZ

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