‘The future of content is marketplaces, not AI’ – EConsultancy
Ben Davis says, “Content generation is increasingly being undertaken using management platforms and dispersed teams of freelancers, rather than traditional fixed role, in-house teams.
This trend is evident in a burgeoning gig economy and a rise in technology companies providing HR and content platforms. Over and above AI, these content marketplaces represent the future of content creation.
AI for content generation is a long way off
Though AI seems to be a trend that is living up to the hype, content generation is one area where its potential impact is perhaps overblown.
Yes, deep learning is proven to craft more effective email subject lines and other short calls to action (such as in display advertising) but natural language processing is nowhere near good enough to craft long form copy.
Yes, deep learning can be used to manipulate images and even create convincing new ones (see below), as well as create movie trailers it seems, but the training of these networks and the ‘robot hand-holding’ necessary means they are also a long way from proving an autonomous solution”.
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