Debby Carreau says, “Most business leaders leave money on the table by remaining invisible. They have zero social media presence and the remaining CEOs are just on LinkedIn.

It’s simple: If you want to be rich, you can’t ignore potential revenue streams. If your company is on social media, then you need to be, too. Having a presence isn’t just about the convenience of technology, but capitalizing on a cultural shift happening across the world.

This shift isn’t mysterious. When people want to make sure that brands share their own values, they check out the leader of that company directly. You’d research a product before buying it, so why wouldn’t you research the CEO before committing new products or services? This has never been more important for business-to-business (B2B) companies, in particular.

Here’s how you get started without feeling overwhelmed.

Pick your communication principles

Before you take to Twitter or Snapchat, consider what you want to accomplish. It’s one thing to put yourself out there for its own sake — that’s the base level of marketing your brand — but there’s more to it than that”.

Why CEOs Need to Embrace Social Media (and How to Do it)

Entrepreneur

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