Murray Newlands says, “Businesses of all sizes across the world are leveraging the help of influencers for their B2B marketing. B2B influencer marketing is a cheap and efficient way to create successful marketing campaigns spanning a variety of marketing channels without investing a huge amount of time into them. But the real question is:

What is Influencer Marketing?

Influencer marketing is the process of integrating people of influence into your marketing strategy in order to increase:

  • The number of visitors to a website
  • The number of “likes”, “shares”, and “follows” on social media
  • The number of sales on an e-commerce platform
  • The amount of traffic to a specific landing page of a website

Simply put, influencer marketing is using the voice of a thought or industry leader to get your brand’s message to your audience on your behalf. It’s an easy way to use the celebrity status of a person to encourage your audience to listen to you”.

10 Telling Examples of the Power of B2B Influencer Marketing

Entrepreneur

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