Nick Hammond says, “Let me start off with a disclaimer. 

I am not a voice technology expert, conversational designer or even adept in the area of Alexa skills. This piece is written from a marketing perspective and will I hope, have relevance for marketeers wanting to know more about opportunities in this area.

On Thursday 6th April, I attended a very impressive voice tech session hosted by the Hoxton Mix Collective. The impressive line-up of speakers included – Oscar Meary, co-founder of Opearlo, talking about ‘Alexa Design and Best Practices’ ; Marc Paulina, interaction designer from Google, on ‘VUI Prototyping Tools, Design Sprints and Research Best Practice,’ and Dean Bryen, voice/AI evangelist from Amazon.

As it was also the day that Google Home was released in the UK, this seemed an appropriate time to take stock of the current state of voice tech and associated opportunities.

So, what then did I learn?

Consumer expectations

A major issue in this space is around high consumer expectations and the challenge of managing them”.

Why brands should be bothered about (voice)bots

EConsultancy

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