’10 Costly Mistakes Business Leaders Make on Twitter’ – Entrepreneur
Jonathan Segal says, “My profession affords me the opportunity to work and talk with many entrepreneurs and other leaders about social media. Just as important, I observe their use (or nonuse) of social media.
Twitter remains one of the most popular platforms for people to exchange ideas, promote news and express opinions. I’m a social media enthusiast, but my work in employment law makes me all too aware of the risks inherent in these instant-post tools.
My Top 10 list of costliest mistakes might surprise you. Its entries stem as much from underuse as from misuse.
1. Not using Twitter.
Some entrepreneurs and business leaders still believe social media is a waste of time. Respectfully, they are wrong. This means of communication no longer is cutting-edge. It’s mainstream, and Twitter is firmly at its center. Use it to your advantage”.
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