Tim Peterson says, “There are more than 100,000 chatbots on Facebook Messenger, but most of the 1.2 billion people who use the social network’s messaging service every month are likely unaware. That’s about to change.

A year after Messenger opened up to chatbots — a year in which chatbots experienced many growing pains while 78 percent of Americans remained oblivious to their existence — the platform is making those bots easier to find and more intuitive to use.

“Last year was all foundational stuff. We built all the foundations and the elements. This year is all about scale,” said Facebook VP of Messenger David Marcus, in an interview at Facebook’s Los Angeles office last week.

To that end, Facebook’s Messenger is adding a section for people to discover bots and non-bot business profiles, a way for people to bring bots into conversations with friends and the ability for its Siri-like virtual assistant M to invoke bots when making recommendations to people”.

Facebook Messenger makes chatbots easier to find and use with new Discover tab, Chat Extensions

Marketing Land

Sharing is caring