SBT team says, “Marketing is a critical, yet expensive part of any modern business. Most major brand name companies spend a considerable amount of revenue on marketing; Salesforce, for example, spends a whopping 53 percent of its revenue on marketing, while social media giant Twitter commits 44 percent.

Regardless of how much your company can or wants to commit to marketing, it is nonetheless a costly affair.

Here are a few tips to help reduce those costs, and still generate leads and make sales.

How to Reduce Marketing Costs

Optimize Your Social Media Presence

While there are numerous platforms in which to market your products and services, social media is the newest; it also shows tremendous potential for marketing effectiveness at a reduced cost. Social media platforms like Facebook are a terrific medium for relatively economical, highly targetable online ads, so you can reach your target market at a reasonable price.

The social media platforms themselves enable you to build brand awareness and loyalty, both through paid as well as organic content; often the mix of both helps to generate significant buzz about your company and to generate leads. You can further positive word-of-mouth on social media by providing discounts to customers who write positive reviews. The social media platform Twitter can serve as an effective email distribution list for your company, alerting the public to new products or sales”.

How to Boost Sales While Spending Less on Marketing

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