‘Maximize your business’s Twitter impact’ – Marketing Land
Will Scott says, “Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users. What’s more, 50 percent of Twitter users are more likely to buy the products of brands they follow online. To create and manage an effective Twitter page for your business, keep the following tips in mind.
1. Put time into your profile
The industry and size of your business will have a big impact on the tone and image of your Twitter profile. For example, medical professionals look relatable with a face picture as the image for a practice. On the other hand, hospitals should use a logo.
The appropriate choice for an image will depend on the intended brand and voice. The bio should also be thoughtfully written and edited to reflect the appropriate tone.
2. Don’t focus on products
Social media is a powerful marketplace for promoting products, but some businesses squander the potential opportunities. Tweeting primarily about products will make a company look like a spammer. Potential followers are already accustomed to the hassle of junk flyers and email, and they will shy away from Twitter pages that focus on advertising”.
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