‘What do Facebook’s new VR and AR platforms mean for marketers?’ – EConsultancy

Ben Davis says, “At Facebook’s F8 2017 event, the unveiling of augmented reality (AR) and virtual reality (VR) technology caused quite a stir.

Whilst the AR features showcased are mostly still in private beta, the VR stuff is out there now, though admittedly available to a more limited audience of Oculus Rift owners.

In this article, I’m going to look at some of the key functionality and what it could mean for marketers.

AR: The Camera Effects Platform

Snapchat on steroids gives creative power to the consumer

The best way to think of the Camera Effects Platform is as Snapchat on steroids. Take a look at the BuzzFeed video below and you’ll see the platform takes the idea of Snapchat lenses and extends this functionality to other objects and parts of the scenery”.

What do Facebook’s new VR and AR platforms mean for marketers?

EConsultancy