Jordan Kasteler says, “You might disagree, but I see Search Engine Optimization as both an art and a science. You need to be creative in your approaches to please search engines and outsmart competitors while also applying solid research and analytics-based strategies.

To do this, you need to employ a variety of techniques and tools. Unfortunately, however, most people tend to stick to what they know. That can be dangerous in the rapidly evolving SEO space, as the search engines continually adjust what they’re looking for and how they display results.

Following, some of the significant — but sometimes forgotten — levers you can pull to enhance your SEO efficiency

Keyword grouping

Keyword grouping refers to the organization of keywords into clusters for a variety of purposes — to inform your site’s information architecture, to optimize landing pages, to identify potential areas of content development opportunity and more.

But organizing your search keywords into the most valuable groups can be a difficult task, even for a seasoned guru. While different SEOs and tools take a variety of approaches, I find it best to unite keywords into clusters based upon whether queries using them results in similar URLs appearing in the top 10 results in Google”.

5 must-dos for SEO beginners

Search Engine Land

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