Tim Peterson says, “Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected.

LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have access to the new ad-targeting options.

Last month I reported that LinkedIn had slated the rollout for November 2017, based on a leaked presentation published to LinkedIn’s ad sales site. That presentation was a draft document, so it had the wrong timeline, said Irina Skripnik, senior product marketing manager for LinkedIn’s Marketing Solutions division.

Matched Audiences is an umbrella program that covers the Microsoft-owned, business-centric social network’s spin on ad-targeting options offered by Facebook, Google, Twitter, Pinterest and others that let marketers target people with ads on a platform using data gathered via that platform, like people’s email addresses or the websites they’ve visited.

The major difference between LinkedIn’s version and all the others is that LinkedIn’s ads appear where people are looking to do business”.

LinkedIn officially rolling out Matched Audiences targeting to all advertisers this week

Marketing Land

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