Liraz Margalit says, “There’s a reason the word “homepage” begins with “home.” For digital enterprises, a homepage should bring to customers’ minds many of the feelings that an actual home does: comfort, relaxation, a sense of warmth and security. Home is a place where you don’t have to think too much — you simply walk inside and everything you need is waiting for you. A homepage should provide customers with a similar experience.

Shopping behavior has quietly evolved into a new era. Shoppers now are more likely to buy something online than in a brick-and-mortar store, and even those shoppers that prefer to make their final purchase inside a physical store will often begin the shopping journey online. As shopping behavior has changed, however, so have expectations. Customers today want things to be easy. They want to be engaged and rewarded online, they want promotions that are personalized and make sense for them and their lives, and most of all, they don’t want to have to work — or think — more than they have to”.

Optimizing Your Homepage With These 3 Things in Mind Will Help It Attract More Visitors

Entrepreneur

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