Andrew Medal says, “When Instagram rolled out Instagram Stories, a Snapchat-esque feature that allows users to post photos and videos that are viewable for 24 hours, it sparked a lot of hype. Bloggers took the news and ran with it, publishing think pieces about why it’s great, why it sucks andwhy Snapchat shouldn’t be concerned (although, nowadays, maybe it should be).

I think Instagram Stories is a great tool for entrepreneurs to jump start their marketing. Here are a few reasons why.

1. It’s cheap to start.

Although official sponsored ads on Instagram are expensive, Instagram’s relatively lax promotion rules allow businesses to set up accounts for free and immediately begin advertising on their stories and in permanent posts. Since smaller companies tend to have fewer resources, this is a great opportunity for them to set up an early advertising platform.

The cheapness of using Instagram allows startups and other small businesses to immediately begin marketing with little to no budget. With fewer monetary strings comes more freedom to test different types of content and adapt to what consumers want”.

4 Reasons Why I’m Doubling Down on Instagram Stories and You Should Too

Entrepreneur

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