Ginny Marvin says, “Quora, the Q&A platform that’s been around since 2009, has quietly grown into a business now valued at nearly $1.8 billion. In the past week, the company announced an injection of $85 million in funding and said monthly active users grew from 100 million to 195 million in the past year. It’s also prepped to put a lot more investment into its fledgling ad business that’s still in beta.

As far as scale and reach go, the major ad-supported platforms — Google, Facebook, Instagram, Twitter, Pinterest and LinkedIn — are significantly bigger than Quora is now. But its slow and steady, under-the-radar approach may be starting to pay off. Quora says it has seen growing advertiser interest despite almost no marketing for the ads beta that launched in April 2016.

People go to Quora to ask questions, or to search questions others have already asked, and get answers from subject-matter experts. Businesses have been engaging organically on Quora for years, answering questions related to their products, services and areas of expertise. The company also has relationships with some 30 publishers to syndicate answers beyond the platform that can give participants more reach. The range of topics addressed on Quora runs the gamut and can deliver very niche, targeted audiences of users in research mode.

Quora is now aiming to capitalize on this engagement and ability to target relevant audiences with its ads platform”.

With new funding & a growing userbase, Quora makes its pitch to advertisers

Marketing Land

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