Google has released a video showing how the company makes improvements to its search algorithm. In 2017, Google ran 130,336 search quality tests.

Google Search team says, “We work with external Search quality raters to measure the quality of search results on an ongoing basis. Raters assess how well a website gives people who click on it what they are looking for, and evaluate the quality of results based on the expertise, authoritativeness and trustworthiness of the content. These ratings do not directly impact ranking, but they do help us benchmark the quality of our results and make sure these meet a high bar for users of Google Search all around the world”.

Watch the Google Search video here.

Know more about Google Search initiatives.

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