Entrepreneur contributor Aaron Agius has published an article on how to reach the ‘buy online, pick up in store’ shoppers. He has described the benefits of the ‘buy online, pick up in store’ model in the e-commerce.

Agius says, “For consumers, the option to pick up their orders at a local store is incredibly convenient, but that’s not the primary reason customers choose this option. In a survey of consumers who shop online and pick up in-store, conducted by Internet Retailer, 73 percent of respondents said they choose that option to avoid shipping fees.

There were a number of other reasons selected by respondents, including:

  • 32 percent did so because the store was nearby
  • 30 percent didn’t want to wait for delivery and needed the item that day
  • 22 percent said they were going to that store anyway
  • 9 percent worried about deliveries being stolen”.

Reaching out to ‘Buy Online, Pick Up in Store’ Shoppers

Sharing is caring