Google has announced the availability of Similar Audiences for Search and Shopping which enables advertisers to target users searching for the same kinds of things as recent site visitors. With this new tool, businesses will be able to track and target customers online.

Here is the Google announcement:

Remarketing lists for search ads (RLSA) (https://goo.gl/J6csaJ) help you reconnect with people who’ve been to your site, but engaging both new and loyal customers is just as important to your business. Starting today, we’re rolling out similar audiences for Search and Shopping along with Customer Match for Shopping to help you use your own data to reach the right customer with the right message: https://goo.gl/sa2VMK

 

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