Customization plays key role in reaching out today’s customers which leads to the growth of personlized marketing. There are some organizations which have excelled in the arena of personlized marketing. They are Target, Vidyard, Coca Cola, Amazon, Spotify, Iberia Airlines, and Twiddy. All of them have their unique strategies which have lead them to the success.

HubSpot’s Amanda Zantal-Wiener has wrote an in-depth article about the personlized marketing strategies of these seven companies.

Wiener says, “One of the fundamental purposes of any personalization effort is to let your customers know that you’re paying attention to them. But striking a balance between, “We think you might find this helpful” and “we’re watching you” isn’t a simple process, so be sure to do some careful research, planning, and testing before you jump into any large-scale customization initiatives.

Remember that while you might be a marketer, you’re also a consumer. When it comes to experiments like these, put yourself into the shoes of the customer and ask, “Is this delightful? Or is it just creepy?” If it leans toward the latter, find out what’s giving it that vibe, and try something different”.

Growing Your Personalized Marketing Efforts

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