Search engines have played an important role in development of the businesses beyond the borders. It is a technology that drives customers to businesses. With the evolution of voice search due to increased use of smartphones and tablets, businesses can exapet even more from the web. And it is high time for search marketers to give due importance to the voice search technology and its optimization.

Sherry Bonelli of Marketing Land has written an article stating the importance of voice search in today’s marketing efforts.

Bonelli says, “According to Hitwise, nearly 60 percent of searches are now performed on a mobile device. With more and more people using mobile devices to search, people often find it’s easier to use their voice to search instead of typing on tiny screens.

This means SEO professionals need to start thinking about content and SEO differently.

Searching by voice is a hot topic among forward-thinking SEO professionals. At SMX West 2017 last month, Benu Aggarwal had a popular session on the subject, “Optimizing Content for Voice Search and Virtual Assistants.” During that session, she gave some great tips on how SEOs can start thinking and planning for a different type of search strategy for voice searches”.

It’s High Time You Consider Voice Search Seriously

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