Create Great Videos to Boost Your Marketing Efforts
Video has become an irreplaceable part of the marketing initiatives. It captures consumers attention and drives them to make a decision in the sales cycle. Apart from the sales, the videos are quite powerful when it comes to promotion.
Small Business Trends’ Gabrielle Pickard-Whitehead has posted an article on ways to create great marketing videos. Gabrielle has shared ways like telling a story, creating a stimulating title for the videos, focusing more on the mission than on the product and makeing the videos mobile-friendly.
Addressing the call to action element, Gabrielle adds: “Similar to how all blog posts and content should have a call to action at the end, which invites the reader to take further action, such as signing up to a newsletter, or visiting a website, so too should a marketing video. Ask yourself, what do you want viewers to do when they’ve watched the video and then encourage them to do so without being overtly salesy”.
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