Internet advertising is growing and reaching most of the Internet users worldwide. But this reach of ads has also made users ignore and avoid the ads on multiple platforms.

Forrester has published a report titled ‘The End Of Advertising As We Know It’. It presents the information on current backlash Google, Facebook and other publishers and ad networks.

According to the report, 38% of US adults have installed an ad blocker and 47% of them actively avoid mobile in-app ads.

The Forrester team says, “People love to hate advertising, yet this annoying feature of modern life has funded the global economy more effectively than any other source. But that’s changing. Society doesn’t need advertising like it used to. People have less time for interruption-driven media. At the same time, they are putting more trust in intelligent agents to guide their decisions. This report outlines how top CMOs will unravel the final threads of advertising as we know it, taking as much as $2.9 billion away from display advertising in the next year”.

‘The End Of Advertising As We Know It’ Report

Sharing is caring