With Bloomberg’s Trigr You Can Deliver Custom Ads Based on Market Conditions
According to a report from AdvertisingAge, Bloomberg Media is going to launch ‘Trigr’ a new service will help marketers to serve custom tailored content depending upon specific market conditions. This new service will appeal to marketers including the financial services and automotive advertisers.
Derek Gatts, global head of technology and product at Bloomberg Media, says, “When markets are moving, our traffic booms. We saw that with the instability in Greece, Brexit, the U.S. election — people come to Bloomberg when there is instability in the market because they want to know what the next steps are for their portfolio”.
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