In the marketing process proper filtering of crawl data can help marketers get some actionable insights. Data filtering helps them find page types, sections or subdomains that might be causing hurdles in getting a good SEO ranking.

Search Engine Land’s Glenn Gabe has shared some useful ways marketers can filter the data for search engine marketing success.

Gabe says, “While helping clients deal with major algorithm updates, troubleshoot technical SEO problems and more, I’m often auditing large-scale sites. That almost always requires a thorough site crawl (typically several crawls over the life of an engagement). And when you’re hunting down SEO gremlins that can be wreaking havoc on a site, it’s extremely important to slice and dice that crawl data in order to focus your analysis”.

Advanced Filtering Tips to Help You Better Analyze Crawl Data

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