Social media including Facebook, Twitter, LinkedIn and other services play a major role in helping marketers to reach out wider audinces. With these networks, the era of social selling has started where social networks to find, connect with, understand and nurture sales prospects.

According to Kimberly De Silva, among other social platforms, LinkedIn remains one of the most powerful platforms to use for business. Further Silva has shared five ways to use LinkedIn for sales prospecting.

Silva says, “Building and maintaining relationships is easier within the network that you and your customer trust.” They also share intriguing stats regarding the results of social selling:

  • Social selling leaders create 45 percent more sales opportunities.
  • Social selling leaders are 51 percent more likely to hit quota.
  • 78 percent of social sellers outsell peers who don’t use social media”.

Empower Your Sales Prospecting with LinkedIn

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