A recent Content Marketing Institute report has presented some useful findings from the Content Marketing domain.

The study ‘B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America’ covers topics such as content marketing and distribution, content creation, goals & metrics, budgets and spending etc.

The following are the findings presented in report:

  • 89% B2B marketers are using content marketing
  • 28% content marketers are in mature phase of content marketing
  • 24% B2B marketers have centralized content marketing group that works with multiple brands/product lines throughout the organization
  • 42% state that B2B management changes impact content marketing
  • 63% of them said that they are very commited to content marketing.

Discover more findings by accessing the CMI report.

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