Email Marketing: What Can Make Your Clients Respond?
Current average email open rate across different industries is 24%. With this email rules in the marketing domain. For email marketers it is a challenge to get quicker and more responses from their subscribers.
To address this challenge, HubSpot’s Sophia Bernazzani has shared nine tips that can help marketers make people respond to their emails.
Bernazzani has focused on email subject lines, addressing the point, use of language, use of numbers, length of email, formating etc.
Bernazzani says, “A recent study from Adobe revealed that workers are spending 4.1 hours per week checking and interacting with our work emails. Despite the adoption of tools like Slack, workers are using email more than ever — and what’s more, it can take us up to 25 minutes to get back on task once we’ve interrupted by checking and reading email during the workday.
So needless to say, when you draft an email — whether it’s to your manager, your direct report, or a contact you want to work with — you want it to be well-crafted and impactful so it doesn’t expend even more time. So we’ve put together these tips for writing emails — that will get opened and replied to, without wasting anyone’s time”.
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