Sharpen Your Influencer Marketing Skills with These Steps
Influencer marketing, a form of marketing in which focus is placed on specific key individuals rather than the target market as a whole, is effective according to 94% marketers (as reported by AdWeek). The site has also stated that for 78% marketers determining the ROI of influencer marketing will be a top challenge in 2017.
Small Business Trends’ Gabrielle Pickard-Whitehead has shared some tips to help marketers establish themselves in influencer marketing.
Advising marketers, Gabrielle says, “Instead of being present and active on a myriad of social media networks, you should select a primary network to focus on building a strong following on that particular channel.
Let your followers know when you’ll be posting content by creating a consistent schedule. Think about the optimum days and times your target audience is likely to be active on social media and post fresh content then”.
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