Email marketing helps markters reach out wide range of customers online. They are quite concerned about sending the emails at the right time with right contents and so on. But at the same time marketers also need to consider to analyze and apply their findings in email campaigns.

Marketing Land’s Eric Stahl has shared some useful insights on how marketers can take advantage of data to improve their email marketing efforts.

Stahl says, “Email is older than social media and messaging apps, but don’t underestimate its power. Eighty percent of marketing leaders cite email marketing as core to their business, according to the 2016 Salesforce State of Marketing Research Report. Good campaigns elevate the experience so that you’re excited at that ding of new mail.

Go beyond simply acquiring email addresses

Email’s barrier to entry is low for consumers, and marketers know that. If someone already trusts a brand, it makes signing up a no-brainer. Just think of how many times you’ve given your email address at the register of a favorite store or online in exchange for an appealing offer.

But as a marketer, how do you handle that first interaction with the customer? You can’t just ask for an email address without giving something of value in return”.

Take Your Email Marketing to Next Level with Right Use of Data

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