In online marketing, copy plays a vital role. It is something that persuades the people to take action and make a purchase or buy a service.

Copyblogger’s Robert Bruce has shared some useful tips to improve your copywriting skills.

Bruce says, “Though you’ll never know if a headline, or a collection of bullet points, or a call to action will resonate with your audience — not until you let it out into the real world and test it — there is one commonly overlooked practice that’s turned out to be the best copywriting advice I’ve ever put to use …

Shut up and listen.

  • Listen to the creator of the product you’re selling. Let her talk (for hours if necessary) about what makes it work, why she built it, what she hopes it will do for her customers. This practice alone can give you the bulk of your copy”.

Read Further to Improve Your Copywriting

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