Google Adds Keyword Bidding Suggestions in AdWords
In the first week of May, Google rolled outsimilar audiences for Search and Shopping along with Customer Match for Shopping to help advertisers use their own data to reach the right customer with the right message.
According to recent reports, Google has launched new keyword bidding suggestions in AdWords to show advertisers suggested bids for various page positions.
Marketing Land’s Ginny Marvin says, “Google will show bid suggestions for various page positions, even if the bid simulator is not available for the keyword. Google may show one, two or three bid suggestions depending on the current standing on the keyword bid. For example, when bids are below the first page bid, Google may just show the one bid recommendation to get shown on page one with regular frequency”.
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