comScore’s on demand webinar on ‘Mobile’s Hierarchy of Needs’ is available now. In this webinar Ben Martin shares current mobile trends across 9 countries and how consumer behaviours across mobile devices can be aligned with Maslow’s Hierarchy of Needs.

Topics covered during this webinar:

  • Overview of the global mobile landscape
  • How mobile consumption aligns with Maslow’s Hierarchy of Needs
  • Key categories seeing the greatest shifts in mobile usage
  • Top trends in social media and messaging apps
  • Opportunities and challenges for ongoing mobile growth.

‘Mobile’s Hierarchy of Needs’ Report

comScore has also released a report on ‘Mobile’s Hierarchy of Needs’. This report examines key mobile behaviours in 9 global markets (USA, Canada, UK, Spain, Italy, Brazil, Mexico, China and Indonesia). Access report now.

comScore’s ‘Mobile’s Hierarchy of Needs’ Webinar

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