The IAB has released Dynamic Content Ad Standard Version 1.0. This standard is designed to help creative developers, ad content management systems and ad servers build and serve real time dynamic content in advertisements.

The IAB team says, “The Dynamic Content Ad Standard aims to address this opportunity driving the demand for dynamic ad component standards.

The new standard will represent a win/win/win for the digital ecosystem. Viewers will get more relevant ads better integrated into their digital experience; marketers will benefit with greater effectiveness, and publishers and ad tech companies will see the resultant growth from delivering greater value.

Of perhaps equal importance to the ad ops and ad tech communities, robust standards will create a foundation for development and implementation that will lead to faster, easier adoption and the freeing up of resources for innovation”.

IAB’s Dynamic Content Ad Standard Version 1.0

Sharing is caring