Today, social media marketing and advertising play an important role in product and service branding. Facebook’s advertising solutions allow businesses to promote custom ads for a specific audience. Facebook ads appear in your target audience’s News Feed or right column of Facebook.

Facebook advertising can help marketers increase social following and boost the reach of their organic posts.

HubSpot’s Kate Taylor Mighty has listed 24 common myths about Facebook advertising from the 24 Facebook Marketing Myths guide.

Explaining Facebook page like and post engagement, Kate says, “As more Page Like ads have saturated people’s News Feeds, click-through-rate (CTR) on these ads have decreased. Just because CPC is going down, doesn’t mean marketers should use more of these ads. Instead, use Page Like ads to retarget users who have previously engaged with your content.

Post Engagement Ads are all about getting your audience to share and comment on your posts. Given that these ads are becoming more valuable to marketers, now is a great time to start making use of post engagement ads.

Figure out what your most remarkable content is, and use it to your advantage to expand your reach. Don’t just spray and pray with your posts. Focus on writing attention-grabbing headlines, and write posts for your target audience so that your ads are directed towards their needs”.

24 Facebook Advertising Myths

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