Increase Conversions with these 5 Ad Copy Improvement Tips
An effective ad copy helps marketers make most out of their investment in the advertising. In the world of Internet, ad copy plays a vital role to persuade people to take action.
Search Engine Land columnist Mona Elesseily has shred five tips to improve ad copy and boost conversions. Elesseily has focused on reducing buyer anxiety, reducing buyer friction, creating contrast, providing incentives and using right words to grab attention and inspire action.
On reducing buyer anxiety, Elesseily says, “Many people feel anxious about making purchases online. Try to incorporate elements that make people feel less anxious. One way to do this is to emphasize your company’s credibility — e.g.,”in business since 1984,” “as seen on TV,” “as featured in The New York Times.” These can be enhanced with features like seller ratings and review extensions and are very effective in helping people feel more comfortable making a purchase from you”.
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