Get More Subscribers with Landing Page Optimization
Email marketing is vital for the growth of any organization or a brand. According to Campaign Monitor, email marketing continues to be one of the top performing tactics in marketers technology stacks.
The post-subscription experience plays an important role in email marketing. AWeber’s Monica Montesa emphasizes on optimizing the landing page for better subscription rate.
Montesa says, “Let’s face it: the average attention span is shorter than ever – eight seconds, to be exact. So when you craft large blocks of text, you risk lower engagement and fewer conversions.
As a result, you want to create copy that’s easily scannable and highlights the most important elements. This way, visitors can quickly determine whether your solution is right for their needs.
One way to highlight critical information is to use bullet points whenever possible”.
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