3 Tips to Improve Conversions on Your Website
An effective website helps your convert prospects into customers. This conversion can be possible with a website that is easy to navigate.
Entrepreneur columnist Jim Higgins has share three ways you can increase conversion on your website. Higgins has focused on informing prospects, CTAs and sharing customer testimonials.
Focusing on the use of testimonials, Higgins says, “We all know that “calls to action” are important to getting customers to convert. These are the little messages built into your website that tell your customers what to do — what action you want them to take on your site. So if you want to increase your chances for conversion, logic would tell you to increase the number of CTAs on each page.
Five CTAs has to be better than having just one, right? Not necessarily. For starters, having three or four different CTAs on your website can overwhelm and confuse your prospects — should they click to learn more or sign up for a free trial? Too many options can leave a customer wondering what it is that they want. Not to mention it can start to look a little desperate on your part. Keep things simple with just one (max two) quality calls to action per page”.
Comments are closed.
