Improve Your Content Marketing with these Four Tips
With the increasing use of multiple devices, your content can reach anyone. Being relevant in the content creation is one of the ways to persuade your prospects to take action.
On Entrepreneur, Sujan Patel has shared four ways marketers can improve their content marketing by leveraging micro-moments.
Sujan says, “Because 70 percent of mobile searches lead to timely action, your brand needs to be ready to ensure that the action your consumers take involves your brand. Making sure your content is easily found, accessible and relevant will help your brand capitalize on these micro-moments and make them work for you. Here are four steps to do just that:
1. Understand your consumer.
Before you can begin creating content, you need to first know what your consumers want. Who are they? What do they look like? Research their habits, preferences and demographics to get a sense of the type of person you are trying to attract to your brand”.
Comments are closed.
