Internet marketers employ email as a most common tactic to reach out their prospects and clients. Some of them enjoy good open and click-through rates and some don’t.

Marketing Land contributor Andrea Lehr has shared ten ways you can enhance the reach of your emails and achieve better results.

Lehr says, “Getting someone to open your email is only half the battle. If your subject line is your first impression, someone opening your email is a “yes” to a second date, and the introduction to that same email is the start of a budding relationship. And like any relationship, your intro should be genuine and make some sort of personal connection.

So what are some ways to find more detailed information about your recipient?

  • Read previous posts: If they publish frequently, mention a particular stat you enjoyed about one of their more recent posts.
  • Browse their social media: Odds are whoever you’re reaching out to is on a least one social channel, so share something they posted in a tweet, for instance, and tag them so they’ll see it”.

10 Ways to Improve Your Email Marketing

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