Internet marketers have to be innovative in the times of newly launched platforms and services. The domain of marketing has seen several shifts during the last decade.

In the times of social media marketing and inbound marketing, marketers need to keep themselves abreast of what is happening around. Pratik Dholakiya has shared four marketing tactics on Business.com which can help today’s marketers make their campaigns better. Dholakiya has focused on audience, call-to-action, follow up and quality content.

Dholakiya says, “Instead of utilizing an outdated, inefficient strategy, today it’s all about building trust and brand equity by publishing helpful content. This is the key to sales enablement in 2017 – using content to nurture audience members to the point of sales-readiness.

Cultivate a community by giving your customers useful tools, knowledge and insight that will improve their lives, work, status, outlook or stress level. Here are four steps you can take to warm up your audience so that when you do pitch to them, they’ll be primed to say yes.

Address Your Audience’s Pain Points

In order to establish yourself as a resource and a thought leader in your market, you must focus on them – their pains, needs, interests and challenges”.

4 Simple Tactics to Improve Your Marketing

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