According to an eMarketer report, 65% of executives worldwide are implementing personalized marketing strategies and 62% are investing time in product innovation.

More findings

  • 63% of executives worldwide are working on online product/information services
  • 52% are trying to offer superior customer experience
  • 50% of the executives are working on mobile shopping apps
  • 49% are building loyalty programs and working on value pricing
  • 32% of executives are implementing omnichannel shopping.

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