The SEO today is focused on the customers and delighting them with the content they like. But according to Entrepreneur writer, Mike Le, solely focusing on the users while planning your SEO campaigns may hurt your SEO.

Le has shared four ways to keep your SEO efforts in a way so that they bring successful result.

Many marketers combine pages to attract the search engines, on this Le says, “There’s a big temptation to combine relevant existing pages into long, all-purpose pages to make browsing convenient for users. However, each existing page may already have its own keyword rankings. When you combine pages without proper SEO redirects, you may lose a lot of rankings and organic traffic.

Recently, a global media corporation rolled out a massive platform restructuring upgrade to its online marketplace. The new structure, which was supposed to be clean and easy to use, cut down the amount of content from over 2 million pages to 50,000 pages. As you can easily guess, the traffic dropped over 70 percent, and it was hard to recover from such a loss”.

Tips to Keep Your SEO Healthy

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