Strengthen Your Email Marketing with These 12 Fundamentals
Handling email marketing campaigns is a tricky job. You need to understand your customer’s interest and priorities so that you can approach them in the right way at the right time.
Marketing Land columnist Mary Wallace has shared 12 fundamentals to make your email marketing stand out. Wallace has focused on humanizing communications, managing subject lines, being concise, focusing benefits etc.
On crafting a concise copy, Wallace says, “Don’t overload your emails with endless walls of text. Given the average read time for an email is 11 seconds, you’ll lose your reader if you overload them with copy. Instead, create short, concise emails that whet the appetite of the reader and focus on one topic. Include all the details on the landing page that the reader will see after they click”.
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