More and more marketers are turning to content marketing. According to a Content Marketing Institute research, 62% North American B2B marketers say that compared to one year ago, their organization’s overall approach to content marketing has been much more or somewhat more successful.

According to the CMI report, 85% marketers stated that content marketing is one of the contributing factors in their B2B marketing success. 53% said that content marketing is their priority and they are spending more time on it.

With these statistics, creating engaging and persuasive content is a challenge. Copyblogger’s Brian Clark has shared tips on how to create content with a technique called ‘pulp fiction’ technique,

Clark has shared tips based on some of the best Hollywood movies to guide the marketers.

‘Pulp Fiction’ Techniques to Create Engaging and Persuasive Content

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