Building an Online Community of Your Prospects
Social media works great to connect with the prospects and convert them into customers. Facebook, Instagram, Snapchat and LinkedIn help marketers apply different tactics and grow their customer base.
Forming a community focused around your business and having your prospects as members of it is a great idea. Entrepreneur writer Josh Turner has shared three steps to create a community of prospects.
Turner says, “You have to be careful and strategic about forming groups if you want to attract your best prospects and keep them hungry for more of your content. Here are some tips on how to do that:
1. Find your people. The first step is to fill your group with people who are interested in learning more about what you have to say, and there’s a right and a wrong way to do this.
Using the advanced people search tool on LinkedIn, target about 300 specific individuals who would find value in your group. Let’s say you use LinkedIn to search for attorneys in your area. As mentioned, look up their names on Facebook to try to glean more info about them; then, send them a personalized invitation to connect on LinkedIn”.
Comments are closed.
