Transactional emails are the emails that are triggered by a user interaction on your site. These emails bring an important opportunity to interact with the customers.

Personalization plays an important role in achieving success in your transactional email campaigns. HubSpot writer Kevin George has shared tips along with examples on how to deal with various forms of transactional email such as welcome emails, purchase emails, cart abandonment emails etc.

George says, “As a general rule of thumb, your transactional emails should be 80% informational and 20% promotional. Transactional emails are intended to deliver important information, so you can’t compromise this with too much promotional content. The key is to give users the information they need and expect, and offer them a personalized next step to continue their journey with your company.

To help you start harnessing the power of your transactional emails, we’ll take a look at three impressive examples of optimized and personalized transactional emails sent by real companies. Each example represents a different type of transactional interaction, enabling you to create messages that are extremely relevant to recipients and profitable for your business”.

Personalizing Transactional Emails

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